Job Seeker Mistake - Not Researching the Company Before the Interview

     Before heading into a job interview, it's critical to take the steps to learn as much as you can about the company. One of the biggest job seeker mistakes you can make is not doing your homework. What does it matter? What should you know? In order to impress the hiring manager, you should know some basic information about the company. You don't have to memorize revenue facts but you should have some basic idea about what the company has to offer and why you should be a part of it.
Why You Should Care
     When heading into a job interview, it is critical to take the time to learn about the company and what it offers. If you go into this meeting without any information, you will be unable to answer key questions in the right way. What will knowing some basic information do for you as a job seeker?
• It shows the hiring manager you cared enough to do some company research. 
• It shows the company that you are not just applying for any job opening out there but rather than you selected their company to apply for specifically. 
• The hiring manager learns that you care enough about this job opening to invest time into it.

     The question is, then, what should you know? As a job seeker, it is not possible to have too much information, though you do not want to flaunt it arrogantly.
What You Should Learn
     The following are some of the main things you should learn about any company you are applying for. Job seekers can often find all of this information right on the company's website.
• What industry is the company in? 
• What do they specialize in? What makes this company special? 
• What is the company's mission statement? Does it align with your own goals and beliefs? 
• What type of revenue does the company pull in each year? 
• Who are the company's main customers or clients? 
• What is the company's goals or aims for the near future?

     The more information you have before the job interview the better the interview will go for you. However, it is critical for you to take steps to hold back some of this information. For example, you do not want to sound arrogant when telling the hiring manager about his or her company. Rather, drop hints in the job interview that you've done your homework on the company.
     Todd Bavol is the President and CEO of Integrity Staffing Solutions. Integrity Staffing Solutions is a national staffing firm assisting individuals and corporations in making the right employment fit. To view job openings in Warehouse, Professional and Administrative positions, visit the Integrity Staffing Solutions web site at