Putting the Right Social Media Face First

By Erin Kennedy

     Face-to-face networking is incredibly important, and if you know your way around, then you have a distinct advantage over much of your competition. You're making a serious mistake if you do not have a social media presence or if you skip social media sites all together.
     If you've neglected to create a social media presence, especially on LinkedIn, then you are missing out on an incredible opportunity to find open positions. Targeted, extensive networking is still the number one way to find a job, to achieve this you need to have a complete and up to date profile on several social media sites.

     The reason social media is so important is because many employers look to LinkedIn, Facebook and Twitter when looking for new hires. A large percentage of these employers rely exclusively on LinkedIn to fill their empty positions. So if you're not using social media, then your chances of getting a job are seriously diminished.
     Without a solid social media presence on LinkedIn, you make it much harder for HR managers who are looking for you specific skill set to actually find you. Employers will also review your social media sites to examine more information after they have received your resume. So you have to take the necessary steps to stand out and never put a bad face forward.

     Here are some tips for putting the right social media face first:
1. Think of your online profile as your brand.
Identify your abilities that set you apart from other applicants. You should define the areas where you excel, and always make a solid case for the value that you bring to a prospective employer.
2. Use your online profile to showcase your skill set.
On Facebook and LinkedIn, there is a headline below where you put your name. This is an incredible important part of your branding, you need to put something with keywords HR mangers will instantly gravitate to. Your headline should show a range of what you are capable of doing.
3. Position yourself as the expert in your field.
Include searchable keywords in your online profile so that HR mangers can see your in depth experience and talents. Employers will often look through social media sites in search of a fit for a specific problem, if you have your expertise highlighted, then you may be the one they're looking for. This makes it much easier for them to find you.
4. Clear up any discrepancies between your resume and your social media profiles.
Make sure your dates of employment, job titles and other extended details match your resume. HR managers will not contact prospects who have inconsistencies on their resume and social media profile.
5. Join Facebook or LinkedIn groups that are associated with your field.
Who knows, by commenting on a group post or by offering your advanced knowledge, you could attract someone looking for your particular talents. Answering questions in these groups is an excellent way to attract attention to yourself, just make sure you approach groups with the correct mindset, you're trying to garner the right attention. So make sure you know what you're talking about.

     Erin Kennedy, MCD, CMRW, CPRW, BS/HR, is a Certified Professional & Executive Resume Writer/Career Consultant and President of Professional Resume Services, Inc. She is a nationally published writer and contributor of 12 best-selling career books. She has achieved international recognition following yearly nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Erin has written thousands of resumes for executives and professionals.
As a proud member of CDI, NRWA, PARW, and AORCP, Erin also sits on CDI's Credentialing Committee for new certification candidates and serves as a Mentor for CDI's Member Mentoring Committee. She also is a featured blogger on several well-known career sites. Reuse of this article is encouraged but must include a link to http://exclusive-executive-resumes.com.

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